BRP understands that the dealer knows best how to manage their dealership’s business operations, which includes selecting the most suitable dealer management system (DMS) to oversee those activities. However, for data to flow seamlessly and accurately across the automotive retail network, the various systems they choose to manage their dealership with must adhere to a common set of data exchange protocols – this includes technical, business and communication standards.
A decade ago, exchanging data with BRP was largely done through BRP web interfaces that the dealer staff accessed outside of their core DMS. This meant that monthly reports and data for KPI measurements and incentive payouts were sent over through unoptimized and less secure means such as, email and FTP transfer. These divergent processes and multiple user interfaces (UIs) left both parties open to the risks like incomplete data or mistakes.
BRP became aware that there was a subset of non-BRP certified systems being used by its dealer network. Over the past 12 months, BRP took action to build relationships with each of these systems, by inviting them to certify their applications to integrate with BRP. For BRP, providing their dealers with a choice is an important value that they work hard to keep top of mind. The influx of new system relationships added an additional 10 DSPs to the BRP Network, and with that bolstered the need for an efficient streamlined certification process.
