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Learn about our API Solutions

Successful OEM Integrations

Real-time / Bi-directional API Solutions

Bespoke Data Software

We Speak Data
Fluently.

World-Class Automotive Data Integration.
Next-Level API Connections.

Let’s Get Connected

Seamless Connectivity

Integrate once, connect everywhere. Our platform eliminates one-off integrations, giving you instant access to multiple dealer systems with a single API connection.

Total Control

Automate repetitive tasks budgeting, Manage, certify, and govern your API program with ease. Define who integrates, how data flows, and ensure compliance—without the complexity.

Faster Time to Market

Automate onboarding, testing, and activation. Launch integrations quickly, reduce delays, and keep your focus on growth, not technical roadblocks.

“Our partnership with Motive Retail has been a game-changer in how we approach integrations”

Steve Hamrell

Car Wars, Director of Product

Step Inside The Motive Integrator Suite™

Everything You Need
All In One Place

The Motive Integrator Suite makes integration easy with everything you need to streamline the management of real-time data flow between any system in automotive retail. With OEM and DSP solutions, we provide full support for integration programs with scaleable modern solutions and technical expertise.

1

Partners using your custom APIs on your terms.

2

One-time integration, unlimited access.

3

Say goodbye to time-consuming manual data governance.

4

Bespoke solutions to fit your unique needs.

Our Achievements

Driving Success,
Powering growth

DSPs

15K

Integrations provided across 320+ DSP's

Vendor Connectivity

100%

API Vendor Connectivity Rate

Integration Reduction Times

40%

Integrations Time Reduction Average

Say Hello
to your Data

Motive Retail helps you provide the best consumer experience across multiple touch points with fast, bidirectional data flow with our Motive Integrator product suite.

Get The Integrator Product Suite

Speak to Sales

Voices of Trust

Building relationships, delivering value

“We strongly recommend that companies interested in interfacing with other DMS systems communicate with Motive as they might be able to pave the way for a great experience for both the dealer and the vendor.”

Saphura Long

CEO/President, Gratis Solutions

“Having several DMS integrations on one integration platform frees up a lot of time for AIB to deliver new applications on our roadmap, and the ease of connecting to new DMS in the MIX network allows us to close deals faster and to potentially expand our footprint to new dealers and states.”

Zach Dunham

VP Sales, AIB

“Thanks to the Motive Retail team for your quick, friendly, and helpful responses to our queries. I know it must have been a busy time for you guys with the Ford XFI integration rollout; however, the support process was excellent throughout.”

James Melough

New Product Development, Reynolds & Reynolds Limited (UK)

“Motive Retail was key in our DMS testing and certification, with well-documented processes, accessible resources, and excellent support. I look forward to working with them again.”

Robin Gilmore

Strategic Partners Product Manager, Karmak Inc.

Effortless Integration From Start To Finish

How it all comes together

1

Connect Instantly

Leverage our STAR-based API platform to integrate once and gain immediate access to multiple dealer systems. By eliminating the need for custom, one-off integrations, we streamline connectivity, saving you time and development costs. Our proven API framework ensures compatibility with OEMs, DMS providers, and automotive software solutions, so you can scale without limitations.

2

Certify with Confidence

Our proprietary Certify™ system automates the API testing and onboarding process, ensuring all integrations meet your exact specifications. We provide a structured certification framework, allowing you to define API interfaces, validate data flow, and enforce compliance. Real-time monitoring tools give you visibility into testing progression, partner integrations, and governance—ensuring that only approved, properly configured systems connect to your network.

3

Activate Seamlessly

Once certified, Activate™ manages secure, automated data flow across systems, ensuring dealer approvals are in place before any API goes live. Our platform tracks API subscriptions, enforces data governance policies, and provides real-time monitoring to prevent errors or unauthorized access. With automated workflows and built-in compliance checks, you can confidently transmit vehicle sales, service appointments, repair orders, and more—without the risk of manual errors or security gaps.

Latest Case Studies

Case Study

Development

Car Wars Case Study

Seamless Integration with 6 Major DMS Providers in Just 6 Months

Case Study

Development

Major Automotive OEM Case Study

Motive Retail reduced time to DMS integration with Jaguar Land Rover by 90%

Case Study

Development

OEM Seamless Service Booking Integration

How Motive Retail’s Mix Platform Accelerated Deployment for a Major OEM almost overnight.

Yes,

while Motive has had the opportunity to create commercial relationships with certain DSPs to offer integration, our subscribers have also contracted us to build integrations on their behalf. Motive builds out the integrations and uses the MIX APIs to keep your implementation consistent so you can avoid one-off integration projects.

The MIX APIs have been around since 2018.

Over the years, they have undergone several rounds of testing/certification from numerous subscribers. To date, MIX handles approximately 50 million transactions per month.

With MIX, there is no lag in the data response.

Everything we do is via the APIs that the system providers support. Once MIX receives the request from the subscriber, we immediately make our request to the DSP.

Historical data is available.

However, it is dependent on the DSP. Some system providers will only provide what is produced from their systems; others make any data migrated from another system to their own available. It is handled on a case-by-case basis.

Depends,

This is heavily based on the number of APIs required for your use case. Additionally, the interface is more complex if you need to write back/post data to the system providers.

We like to keep it simple.

We like to keep it simple. Motive charges a one-time per-system certification fee, which covers our integration support team working with your team to ensure that the implementation of the MIX APIs is successful. On a per-dealer basis, we charge a one-time activation fee and a monthly support fee.

Effortless Integration, Every Time.

Whether you’re an OEM, DMS, or specialized software/solutions provider, we help you manage the systems involved with automotive retail operations through proven API integrations.

Get Started Today!

We Speak DataFluently.

Seamless Connectivity

Total Control

Faster Time to Market

Effortless Integration, Every Time.

“Our partnership with Motive Retail has been a game-changer in how we approach integrations”

Everything You Need All In One Place

1

Partners using your custom APIs on your terms.

2

One-time integration, unlimited access.

3

Say goodbye to time-consuming manual data governance.

4

Bespoke solutions to fit your unique needs.

Driving Success,Powering growth

DSPs

15K

Vendor Connectivity

100%

Integration Reduction Times

40%

Say Hello to your Data

Building relationships, delivering value

“We strongly recommend that companies interested in interfacing with other DMS systems communicate with Motive as they might be able to pave the way for a great experience for both the dealer and the vendor.”

“Having several DMS integrations on one integration platform frees up a lot of time for AIB to deliver new applications on our roadmap, and the ease of connecting to new DMS in the MIX network allows us to close deals faster and to potentially expand our footprint to new dealers and states.”

“Thanks to the Motive Retail team for your quick, friendly, and helpful responses to our queries. I know it must have been a busy time for you guys with the Ford XFI integration rollout; however, the support process was excellent throughout.”

“Motive Retail was key in our DMS testing and certification, with well-documented processes, accessible resources, and excellent support. I look forward to working with them again.”

How it all comes together

1

Connect Instantly

2

Certify with Confidence

3

Activate Seamlessly

Latest Case Studies

Car Wars Case Study

Major Automotive OEM Case Study

OEM Seamless Service Booking Integration

Your questions, answered

Yes,

The MIX APIs have been around since 2018.

With MIX, there is no lag in the data response.

Historical data is available.

Depends,

We like to keep it simple.

Effortless Integration, Every Time.

We Speak Data
Fluently.

Everything You Need
All In One Place

Driving Success,
Powering growth

Say Hello
to your Data