The data integration challenge
Original equipment manufacturers (OEMs) and dealerships require data exchange to effectively manage their customers’ experiences. Dealerships utilize between 10-14 different systems to manage their operations. The data needs to connect between each of these systems and the OEMs seamlessly through bidirectional data integration. This requires each company to develop its own custom integration to connect with each system the dealership utilizes. Additionally, the entire process (planning, development, testing, piloting, implementation) needs to be repeated for each company.
Developing the integration strains resources (time, money, people) for both companies. With 100s of dealership software providers requiring data integration, have you calculated the effort, time, and expense required to complete these integration projects on your own?