Motive Retail Powers the Data Integrations Fueling Global Commerce


Automotive Technology Today

Customers demand a more integrated experience. Delivering this connected experience requires seamless bi-directional data flow between numerous systems used to manage dealership operations known as API integration.

Rolling out an API integration program to hundreds of various software systems yourself is expensive and time consuming. 

So how can you create a more connected customer experience without putting a strain on your company’s valuable resources?

Motive Retail has a solution to meet your business’s integration needs. Whether you’re an OEM, DMS or 3rd Party Dealer Service Provider, focus on what you do best and let us handle the rest.


The Data Integration Challenge

  • Original Equipment Manufacturers (OEMs) and their dealerships require a bi-directional data exchange to effectively manage their customers’ experiences
  • Every dealership utilizes between 10-14 different systems to manage their operations – data needs to connect between each of these systems and the OEMs seamlessly
  • To achieve seamless data exchange each dealer system provider used by every dealership is required to develop its own custom integration to connect their system to the OEM – this process includes: planning, development, testing, piloting, implementation to be repeated for each dealership
  • Developing an internal integration solution for 100s of dealership software providers strains resources (time, money, people) for all parties involved

The Digital Revolution

The global pandemic forced drastic changes to the automotive retail industry that OEMs, dealerships, and Dealer Service Providers (DSP) such as Dealership Management Systems (DMS), Customer Relationship Management (CRM) tools and others must react quickly to adopt.

The transformation of the dealership experience with the digitalization of vehicle sales and service processes creates a need for new integration. Integration between all these new processes, systems and apps is paramount to success and adoption. Adoption is key to delivering the customer experience that dealerships demand for their customers.  When the new vehicle customer or service department customer report high satisfaction, everyone wins.

Attempting to integrate with each system individually will take too much time for you to see a return on investment.  Customer adoption will be hindered. That revolutionary idea to address the current customer experience challenges could potentially fail if it cannot reach as many people as possible quickly. Why take the risk?

The Integration Development Traffic Jam

With every OEM pursuing applications to address the digital revolution, this presents a challenge to quickly complete integration with every DMS (and other DSPs like CRM systems, F&I tools, and service lane solutions). With the 100s of systems out there, how is integration development prioritized at each company?

There simply isn’t enough time on each system’s development calendar to get the integration completed quickly, not only with the OEMS, but with each other.  Instead of developing custom integration between each company, why not let the experts in automotive technology data integration clear a path.

Motive Retail has the agile solutions your organization needs to complete your integration quickly. Get out of the traffic jam and get in the fast lane with Motive Retail Data Integration Services.

Integration Solutions

certified data integration with OEMs


Program data governance & control for large scale API programs.

certified data integration with OEMs


State-of-the art secure, reliable and high-performance API Gateway.

certified data integration with OEMs

Industry APIs

Implement a common set of APIs.  Integrate once; connect to many.