Data workers,
Human results.

We power seamless automotive integration with APIs that automate syndicated data flow—no manual effort needed. Connecting OEMs, DMS providers, and dealers, we drive efficiency and real human impact.

The People Behind the Data

Transforming automotive tech, one API at a time.

At Motive Retail, we don’t just integrate systems—we redefine how the automotive industry connects.

Behind every line of code and every innovation is our team—problem solvers, engineers, and industry experts who push the boundaries of what’s possible. From automating API onboarding to streamlining real-time data exchange, we equip the industry with the tools, technology, and expertise to move faster, work smarter, and scale effortlessly.

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Leading in Data

Established in 2008, Motive Retail™ is a leading integrator focused on modernizing the automotive retail experience by enabling real-time data flow between all parties in the ecosystem.

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Data at Scale

Motive helps optimize things like business operations, staff efficiency, customer service, and data integrity using our suite of modern APIs based on STAR standards, high-performance integration tools and expert support.

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Your success drives ours

At Motive Retail, your success is our success. We approach every integration with an innovative mindset to help you streamline the process. We value transparency and communication, working with you every step of the way. We are committed to ensuring every integration is secure and compliant.

Job Openings

Explore exciting career opportunities with Motive Retail

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Our Culture

In 2020, Motive Retail™ embraced remote work—and we never looked back.

What started as a shift became a culture of flexibility, collaboration, and innovation that allows our team to thrive from anywhere.

By going fully remote, we’ve tapped into top talent across the U.S. while giving our employees the freedom to work where they do their best thinking.

We stay connected through Slack, Atlassian, and Google Suite, ensuring seamless communication and teamwork no matter the distance.

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Our Business

At Motive Retail, we make real-time data flow effortless for OEMs, DMS providers, and automotive software companies—because seamless integration shouldn’t be a roadblock.

Our high-performance API solutions connect every player in the ecosystem, optimizing business operations, staff efficiency, customer experience, and data integrity. From service scheduling to inventory management, we help our clients work smarter, move faster, and stay ahead in an industry that never slows down.

Our Team

Meet the experts behind Motive Retail

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Philip Taylor

President

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Dale

Senior Director Customer Success

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Stephen Foster

Chief Revenue Officer

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Kurt Kincaid

Enterprise Account Executive

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Matt Adkins

Sr. Integration Analyst

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Effortless Integration, Every Time.

Whether you’re an OEM, DMS, or specialized software/solutions provider, we help you manage the systems involved with automotive retail operations through proven API integrations. 

Get Started Today!