8 Months to Seamless Service Booking Integration

How Motive Retail’s Mix Platform Accelerated Deployment for a Major OEM

‍

The Problem:

A Fragmented Integration Landscape
In today’s automotive industry, Original Equipment Manufacturers (OEMs) face a daunting challenge: integrating their consumer-facing applications with diverse dealership system providers (DSPs).

When a major OEM set out to launch a new consumer service scheduling application, they had three options for integration:

1. Wait for multiple DSPs to adapt to their proprietary API.
2. Develop integrations for each DSP’s proprietary API.
3. Find a more efficient, scalable solution.

Choosing the right one was critical for their go-to-market integration strategy. With DSPs like CDK, R&R, Tekion, and others all using unique APIs, the first two options risked high costs, long timelines, and ongoing maintenance headaches. A better approach was needed to ensure rapid deployment without compromising efficiency.

The Solution:

Motive Retail’s MIX Platform

Motive Retail’s Motive Integrator eXchange (MIX) platform provided the perfect answer. Instead of building individual integrations for each DSP, the MIX platform introduced a standardized, STAR-based RESTful API framework.

This solution enabled seamless connectivity between the OEM’s application and multiple DSPs, offering essential service scheduling functionalities such as:

• Appointment availability checks.
• Customer management.
• Labor operation synchronization.
• Creating, updating, and canceling service appointments.

With MIX, the OEM could bypass traditional integration challenges and focus on delivering an exceptional consumer experience.

‍

The Results:

Deployment in 8 Months, Not 24

The results were immediate and transformative:

• Rapid Deployment: Integrations that would typically take 18–24 months were completed in under 8 months.
• Expanded Connectivity: MIX enabled seamless integration across the OEM’s dealer network, including service lane applications like XTime.
• Scalability: The standardized framework supports ongoing expansion as new DSPs and service systems are added.

Motive Retail successfully integrates its MIX solution across the DSP API stacks and continues to expand the network of system providers past just DMS providers. The network now includes service lane applications like XTime and others.

Why OEMs Choose MIX

The MIX platform delivers three core advantages:

1. Faster Time-to-Market: Standardized APIs eliminate the need for custom development by DSPs.
2. Cost Efficiency: Simplified integrations reduce implementation and maintenance costs.
3. Centralized Management: OEMs manage all integrations through a single interface, eliminating the complexity of multiple integration points.

Additionally, MIX supports future growth by enabling streamlined connections for other dealership operational functions.

‍

Standardized Integration Is the Future

The automotive industry’s digital transformation demands faster, more scalable solutions for system integration. Motive Retail’s MIX platform simplifies this process, turning a web of proprietary APIs into a streamlined, standardized framework.

For OEMs focused on delivering exceptional customer experiences through digital service scheduling, MIX offers:

• Rapid deployment.
• Reduced complexity.
• Fewer operational costs. 
• Enhanced operational efficiency. 

As the industry evolves, Motive Retail’s MIX platform proves that standardized integration isn’t just a solution. It’s the foundation for driving innovation and growth.

‍