# Motive Retail

Motive Retail is a data integration company specializing in the modernization of automotive retail systems through real-time API connectivity. Founded in 2008, Motive Retail develops software and services that connect Original Equipment Manufacturers (OEMs), Dealer Management Systems (DMS), and other automotive technology providers to create seamless data exchange across the ecosystem. Its solutions replace manual, one-off integrations with automated tools and standardized data flows built on STAR industry standards.

The company focuses on improving operational efficiency, data integrity, and customer experience for automotive industry participants through its proprietary Motive Integrator Suite. Motive Retail’s products are used by a range of clients—from global manufacturers to dealer service providers—seeking to automate onboarding, certification, and activation of APIs. Operating remotely since 2020, Motive Retail fosters a culture of collaboration, flexibility, and technical excellence, supporting customers across the U.S. and internationally. As part of the Authenticom Group of Companies, it delivers advanced data connectivity solutions designed specifically for the automotive retail sector.

## Core Products & Services

### Motive Integrator Suite
- **What it does:** A unified integration platform that simplifies and automates API management, certification, and activation for automotive systems.
- **Who uses it:** OEMs, DMS providers, dealers, and automotive software vendors that require multi-system integration.
- **Key features:**
  - Real-time and bi-directional data exchange
  - Centralized integration management
  - Built-in validation and compliance tools
  - Support for STAR-based industry standards
- **Notable solutions within the suite:** Certify™, MIX™, Activate™, and bespoke custom API development.

### Certify™
- **What it does:** Automates API testing, certification, and onboarding to ensure all integrated systems meet specific data standards and compliance requirements.
- **Who uses it:** API publishers and integrators who need to test and validate partner connections.
- **Key features:**
  - Structured certification framework
  - Real-time monitoring tools and reporting
  - Partner compliance management and data validation
- **Benefits:** Reduces manual testing, accelerates approval processes, and ensures high-quality, consistent integrations.

### Motive Integrator eXchange (MIX)™
- **What it does:** Provides a single integration point to connect with multiple dealer systems simultaneously through standardized STAR-based APIs.
- **Who uses it:** OEMs, DMS vendors, and Dealer Service Providers (DSPs) seeking scalable, industry-wide data connectivity.
- **Key features:**
  - Bi-directional API communication for common automotive data flows (repair orders, parts, inventory, vehicle sales, appointments, and customer information)
  - Secure data transfer with oAuth 2.0, TLS encryption, and authorization management
  - Integration support and connectivity to major DSPs such as Tekion, Dealertrack (Cox Automotive), and others
- **Benefits:** Achieves up to 80% faster integration times with 90%+ dealer system coverage and 50 million transactions per month.

### Activate™
- **What it does:** Workflow management and governance platform for automating API activation, approvals, and dealer data authorizations.
- **Who uses it:** API publishers, DMS providers, and OEMs that need automated processes for data access authorization.
- **Key features:**
  - Automated dealer approval workflows
  - Configurable request forms and activation queues
  - Email notifications and auditing tools
  - Comprehensive subscription tracking and conflict detection
- **Benefits:** Reduces onboarding time by 50%, ensures 100% automated dealer approvals, enhances data governance, and improves audit readiness.

### Bespoke Integration Solutions
- **What it does:** Custom API and data integration solutions built to meet unique operational and compliance needs.
- **Who uses it:** Automotive technology providers with specialized system requirements.
- **Key features:** Tailored data gateways, custom API connectors, and flexible design to fit proprietary environments.

## Use Cases & Applications

### Original Equipment Manufacturers (OEMs)
- **Their needs:** OEMs require reliable, large-scale API frameworks for connecting with dealerships and software partners.
- **How they use it:** Through the Motive Integrator Suite, OEMs automate onboarding and certification of new integrations, streamline service booking applications, and enable real-time data exchange between factory systems and DMS platforms.
- **Results:** Accelerated deployment and up to 80% reduction in integration timelines.

### Dealer Management System (DMS) Providers
- **Their needs:** DMS vendors must manage secure data exchanges with dealers and third-party systems while maintaining compliance with data protection regulations.
- **How they use it:** DMS providers use MIX and Activate to monitor authorization flows, manage third-party integrations, and oversee compliance with GLBA Safeguards and FTC regulations.
- **Results:** Improved security posture, reduced compliance risk, and seamless multi-dealer data sharing.

### Dealers and Dealer Service Providers (DSPs)
- **Their needs:** Dealers and DSPs face challenges in managing data connectivity and verifying compliance with evolving security rules.
- **How they use it:** They leverage Motive Retail’s APIs to connect CRMs, service systems, and marketing platforms with DMS tools in real-time.
- **Results:** More efficient operations, faster onboarding of digital tools, and transparent data governance with automation support from Activate.

## Company Information

### Metrics & Traction
- **Founded:** 2008  
- **Headquarters:** Apollo, Pennsylvania (fully remote since 2020)  
- **Integrations:** 15,000+ across 320+ DSPs  
- **Dealer system coverage:** 90%+  
- **Average integration time reduction:** 40%  
- **Monthly transactions:** 50 million+ through MIX  
- **Error-free certification rate:** 99%

### Customers & Case Studies
- **Jaguar Land Rover North America:** Reduced DMS integration time by 90% using Motive Retail’s certification and exchange tools.
- **Car Wars:** Integrated with six major DMS providers in six months using Motive’s MIX platform.
- **Gratis Solutions:** Reported improved interoperability and data governance through Activate and MIX.
- **Reynolds & Reynolds, Karmak Inc., AIB:** Highlighted improved support and faster certification via Motive Retail’s integrator suite.

### Integrations & Compatibility
- **Works with:** Tekion, Dealertrack (Cox Automotive), Reynolds and Reynolds, PBS Systems, CDK, Xtime, and other major automotive software providers.
- **Compliance and standards:** Adheres to STAR-based automotive standards and implements oAuth 2.0 and TLS encryption to secure data transmission.

## Feature Deep Dive

### Real-Time API Connectivity
- **How it works:** By leveraging STAR-standard APIs and secure protocols, Motive Retail enables real-time read and write access across DMS, OEM, and third-party applications.
- **Benefits:** Eliminates lag between updates, ensuring immediate synchronization of customer, vehicle, and parts data across all integrated systems.

### API Certification Automation
- **How it works:** Certify™ automates testing workflows from partner onboarding through data validation, offering dashboards for governance and progress tracking.
- **Benefits:** Ensures precision, compliance, and quality control before any integration enters production.

### Data Authorization and Dealer Approvals
- **How it works:** Activate™ automates dealer consent collection using trigger-based email workflows and e-signature requests for each activation.
- **Benefits:** Provides verifiable records of data transfer approval, ensuring compliance with FTC Safeguards and other regulatory requirements.

## Getting Started

Organizations interested in Motive Retail’s integration solutions can connect with an Integration Professional via the contact form at [motiveretail.com/contact](https://www.motiveretail.com/contact) or reach the team directly at **info@motiveretail.com** or **(720) 835‑2704**.  
Motive Retail offers tailored onboarding based on the scale of integration and provides comprehensive technical support throughout implementation.  
The company operates fully remotely, using Slack, Atlassian, and Google Suite for collaboration and client support.  

Office correspondence may be addressed to:  
**Motive Retail, LLC**  
PO Box 490  
Apollo, PA 15613  
Phone: 303‑494‑5497

## Site Map

Pages crawled from www.motiveretail.com (48 total):

- [Motive Retail](https://www.motiveretail.com/)
- [Certify](https://www.motiveretail.com/certify)
- [Motive Retail](https://www.motiveretail.com/case-study/seamless-integration-with-6-major-dms-providers-in-just-6-months)
- [Terms and Conditions](https://www.motiveretail.com/terms-and-conditions)
- [About](https://www.motiveretail.com/about)
- [Activate](https://www.motiveretail.com/activate)
- [Motive Retail Privacy Policy](https://www.motiveretail.com/privacy-policy)
- [Careers](https://www.motiveretail.com/careers)
- [Contact Motive Retail](https://www.motiveretail.com/contact)
- [Motive Retail](https://www.motiveretail.com/case-study/motive-retail-reduced-time-to-dms-integration-with-jaguar-land-rover-by-90)
- [Motive Retail Case Studies](https://www.motiveretail.com/case-study)
- [Services](https://www.motiveretail.com/services)
- [MIX](https://www.motiveretail.com/mix)
- [Motive Retail](https://www.motiveretail.com/case-study/case-study-jaguar-land-rover)
- [Contact Motive Retail](https://www.motiveretail.com/contact-sales)
- [Motive Retail Security](https://www.motiveretail.com/security)
- [Blog](https://www.motiveretail.com/blog)
- [Motive Retail](https://www.motiveretail.com/blog/dealer-digital-retailing)
- [Motive Retail](https://www.motiveretail.com/blog/motive-integrator-exchange-joins-tekions-automotive-partner-cloud)
- [Motive Retail](https://www.motiveretail.com/blog/motive-helps-maxxtraxx-be-the-first-sms-to-integrate-with-fordparts-com)
- [Motive Retail](https://www.motiveretail.com/blog/rocky-mountain-yeti-case-study)
- [Motive Retail](https://www.motiveretail.com/blog/motive-retails-motive-integrator-exchange-mix-announces-certification-with-cox-automotive-dealertracks-opentrack-integration-program)
- [Motive Retail](https://www.motiveretail.com/case-study/seamless-service-booking-integration)
- [Motive Retail](https://www.motiveretail.com/blog/every-oem-needs-dynamic-data)
- [Motive Retail](https://www.motiveretail.com/blog/whats-your-plan-for-connecting-to-the-digital-future)
- [Motive Retail](https://www.motiveretail.com/blog/online-appointment-reservations-oar-ensuring-a-seamless-handoff-from-online-to-in-store)
- [Motive Retail](https://www.motiveretail.com/blog/motive-retail-partners-with-aws-automotive-for-2024-ces-showcase)
- [Motive Retail](https://www.motiveretail.com/blog/dealers-stake)
- [Motive Retail](https://www.motiveretail.com/blog/use-activate-to-simplify-compliance-and-boost-efficiency)
- [Motive Retail](https://www.motiveretail.com/blog/how-much-does-free-integration-cost)
- [Motive Retail](https://www.motiveretail.com/case-study/rocky-mountain-yeti-case-study)
- [Motive Retail](https://www.motiveretail.com/blog/big-data-reinvents-automotive-world)
- [Motive Retail](https://www.motiveretail.com/blog/industry-apis-answering-the-call-to-integrate-auto-retail-faster-better)
- [Motive Retail](https://www.motiveretail.com/blog/free-integration-at-what-cost)
- [Motive Retail](https://www.motiveretail.com/blog/safeguarding-data-service-providers-under-the-spotlight)
- [Motive Retail](https://www.motiveretail.com/blog/why-comply-with-the-revised-ftc-safeguards-rule)
- [Motive Retail](https://www.motiveretail.com/blog/certify-and-mix-faster-efficient-scalable-integrations-for-all)
- [Motive Retail](https://www.motiveretail.com/blog/integration-into-2023-roadmap)
- [Motive Retail](https://www.motiveretail.com/blog/mix-and-match-api-options-for-oems)
- [Motive Retail](https://www.motiveretail.com/blog/moveit-and-loseit-you-need-a-compliant-dealer-data-sharing-process)
- [Motive Retail](https://www.motiveretail.com/blog/case-study-jaguar-land-rover)
- [Motive Retail](https://www.motiveretail.com/blog/3-ways-to-leverage-crm-integration-for-automotive-retail-success)
- [Motive Retail](https://www.motiveretail.com/blog/sell-or-pre-sell-more-f-i-menu-products-and-accessories-online-than-in-store-resulting-in-more-profitable-car-deals)
- [Motive Retail](https://www.motiveretail.com/blog/admi-shares-why-developing-to-mix-is-a-no-brainer)
- [Motive Retail](https://www.motiveretail.com/blog/digital-dealers-want-oems-to-collaborate-not-mandate)
- [Motive Retail](https://www.motiveretail.com/blog/glba-changes-to-xml-adf-format)
- [Motive Retail](https://www.motiveretail.com/blog/integration-increases-safety-improves-relations)
- [Not Found](https://www.motiveretail.com/how-big-data-and-the-connected-car-is-reinventing-the-automotive-world)

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