Automotive Technology Today
Consumers demand a more seamless brand experience from online to in-store. This requires bi-directional data flow between hundreds of systems used to manage dealer operations, also known as API integration.
Rolling out an integration program to hundreds of software systems yourself is expensive and time consuming.
So how do you efficiently and cost effectively create a more connected customer experience?
Motive Retail has an integration solution to meet your business’s needs, whether you’re an OEM, DMS, or specialized Dealer Service Provider (DSP).
The Data Integration Challenge
- OEMs and their dealerships require a free-flowing exchange of data to effectively manage customer experiences
- Every dealer uses about 10-14 different systems to manage operations with data needing to move between each of these systems and connect seamlessly with the OEM
- To achieve a fluid data exchange every system is required to develop to the OEMs API specifications which entails planning, development, testing, piloting, and implementation to be repeated for each OEM
- Internally developing an integration solution to address this issue is costly, stressful, and inefficient for all parties involved
The Digital Revolution
2020's global pandemic forced drastic changes to the automotive retail industry that OEMs, Dealers, DMS and specialized DSPs such as CRMs, F&I tools, and Service Lane solutions must react quickly to adopt.
Digitization of vehicle sales and service processes has transformed the way dealers do business, creating a need for new integrations to operate successfully and deliver the connected experience customers demand.
Point-to-point integration with each dealer system will stifle your roadmap, prolong ROI, and hinder customer retention. When time equals money, direct integration with multiple systems and one-off uses cases is an overall risky approach.
The Integration Traffic Jam
As a result of this digital revolution, OEMs are now pursuing new applications to meet their customers evolving needs, which is creating an integration bottleneck with DMS and specialized DSPs.
How is development prioritized at each company when theres hundreds of DSPs in the queue to integrate with?
ANSWER: Prepare to get in line. DSPs don't have enough time on their development calendar to efficiently complete integrations with every OEM and each other.
Instead of getting stuck in a direct integration traffic jam, why not take an alternate route that uses an automotive integrator to save you time and fuel?
Motive Retail is the alternate route to the integration traffic jam that will help you scale API development.
MIX™ multi-user integration platform leverages a catalog of industry APIs with expert support and automated tools like Certify and Activate to help you streamline the integration process.
Certify™ is a proprietary API onboarding system that ensures your success by enabling the creation of integration testing that helps your partners develop to your specifications efficiently.
Activate™ is a workflow tool to automate your API activation process once you’ve finished building your integration and are ready for it to start transmitting data for your business.